Thursday, December 11, 2008

Camels

Well, the final report on the Camel project has officially been released. Here is a link where you can download it. There is a separate report (54) for the stuff I worked on. THis was incorporated into chapter 11 of the main report. Essentially it is a multi-criteria evaluation using weighted linear combination. There is python code in the appendix for performing (modularly) a weighted linear combination, including calculating weights. To calculate the weights you need NumPy.

Google Earth In Marketing

Was in Brisbane last week and noticed a new marketing campaign for Qantas. Here is a picture of one their posters. Map pushpins have been around since the seventies at least, that is according to old cop movies. But I think the notion of a pushpin being put into 3-dimensional space is really influenced by Google Earth. Perhaps I can even coin a term - ge-marketing. :)