Thursday, December 11, 2008

Google Earth In Marketing

Was in Brisbane last week and noticed a new marketing campaign for Qantas. Here is a picture of one their posters. Map pushpins have been around since the seventies at least, that is according to old cop movies. But I think the notion of a pushpin being put into 3-dimensional space is really influenced by Google Earth. Perhaps I can even coin a term - ge-marketing. :)

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